Executive Team

LARRY HOBBS, President & CEO

Larry is a third-generation Texan known for product innovation and his sharp eye over manufacturing processes. In his 27 years at Hobbs, he has overseen manufacturing and special projects. He is a proud Red Raider and actively supports Texas Tech University’s R&D program.

E: lhobbs@hobbsbondedfibers.com


TAYLOR HOBBS, Director of Automotive Division

Taylor helped build his first production line in 1992 and became Production Supervisor at Hobbs in 1992. When he became Director of the Automotive Division, he supervised the installation and start-up of two automotive production lines.

E: thobbs@hobbsbondedfibers.com


DANNY NATIVIDAD, Director of Technology/R&D

Danny has driven product development and technology innovation at Hobbs since 1985. His extensive experience and leadership in the nonwoven textile industry and chemical industry have led him to achieve breakthroughs in product development, manufacturing and process management.

E: dnatividad@hobbsbondedfibers.com


NORMAN CONNER, Executive Vice President of Administration

Norman brings to Hobbs over 38 years of leadership experience in both manufacturing and retail industries. His insights in multiple platforms, from apparel to household goods, has helped lead Hobbs into prominence in the nonwoven textile industry.

E: nconner@hobbsbondedfibers.com


STEPHANIE HACKNEY, Director of Sales & Marketing for Crafts/Retail Division

Stephanie is a seasoned sales & marketing professional who is responsible for the growth of domestic and international craft and retail product sales, as well as all branding, marketing, advertising, and public relations activities for the craft & retail division.

E: shackney@hobbsbondedfibers.com


J.R BACCUS, Director of Customer Service

J.R. has served in several capacities since joining Hobbs 27 years ago, from R&D to quality, manufacturing, purchasing, marketing and now, technical sales. His broad knowledge and training in the nonwovens industry has helped him become a go-to resource for sales questions in all product categories.

E: JBaccus@hobbsbondedfibers.com

Karl Van Becelaere